Be in Control of Your Banner Designs
By Rhen Wilson
Part of my job, when I’m not tweeting or writing blogs, is to manage our clients’ online advertising display campaigns. To stay sharp, I make it a hobby to look at banners I find across the Web. Some are really amazing and creative pieces. Unfortunately, a lot are not.
But there’s this weird middle area where a banner is perfect on paper: Eye-catching images, nice copy, enticing...